asla 2024 conference branding – 125 years of insight
For its 125th anniversary, the American Society of Landscape Architects (ASLA) needed a conference brand that honored the past while embracing the future. The theme, “Insight,” reflected both lessons learned and a vision for what’s ahead.
Our design solution used sliding doors as a metaphor for transformation, with a slash between the ‘n’ and ‘s’ symbolizing both “insight” and “in sight.” This bold identity extended seamlessly across banner ads, large-screen projections, and digital media, unifying the event with dynamic patterns, colorways, and imagery.
The result? A vibrant, future-forward brand that celebrated ASLA’s legacy while inspiring its global community.
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