asla 2025 conference branding – beyond boundaries

For 2025, the American Society of Landscape Architects (ASLA) brings its conference to New Orleans, a city shaped by the dynamic interplay of water and land. The theme, “Beyond Boundaries,” reflects on this relationship, the impact of climate change, the interdependence of natural systems, and the expansion of ASLA members’ thinking and actions.
Inspired by the region, our design centers around the Delta symbol, representing both land and water in convergence. Within this form, an implied ‘A’ subtly reinforces the role of architects in shaping resilient landscapes. The typography flows freely while maintaining structure, and gold accents nod to New Orleans’ iconic colors.
We ended up with a striking, forward-thinking identity that honors the city’s spirit while challenging landscape architects to push boundaries.

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