McCabe Message Partners is dedicated to creating meaningful ripples of messaging for their clients. Their corporate culture is encouraging, nurturing, which is rarely found in the fast-paced world of PR. Formerly part of GYMR, they came to Project Design Company to create a new brand that captured their unique public relations approach. We landed on hand drawn ripples that also suggest signals traveling through space, delivering powerful, unique messaging. We applied the style to business collateral, a website, and seasonal infographics.