official guide to dental schools video
Project Design Co partnered with the American Dental Education Association to create a how-to promotional video for their Official Guide to Dental School. The video covered a wide array of information from how to apply to school, where to find the guide, and costs. To keep the audience engaged throughout, we focused on simple but eye catching animations and maintaining strong visual branding for ADEA to maintain a professional and trustworthy aesthetic. Imagery showcased happy students interacting to show both the simplicity and friendliness of the Official Guide presented.