sdfcu branch privacy windows

We worked with State Department Federal Credit Union (SDFCU) to create bold graphics for their windows. They had two purposes: to enhance the community vista and call attention to the business and as a privacy for employees inside. Our goals were to be eye-catching, friendly and approachable, and private while letting natural light in. We focused the graphics on large images of possible customers spanning the building. We kept the main color palette blue to match SDFCU’s branding and drew out the swoosh from their logo to carry the eye across the windows and add movement. Subtle arrows were included in the design to direct the viewer to the entrance doors.

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