The National Gay and Lesbian Task Force was looking for a full rebrand. They wanted to change their name to be more inclusive, and to change their look and messaging. Through focus groups and surveys, we helped test perceptions, names, and possible logos. We created a new identity and style guide, driving a new website design, social media look, collateral pieces and more.
To keep branding consistent yet flexible, we created identities for the Task Force sub-brands.